Be more dog – O2’s latest campaign
The new O2 campaign “Be more dog” has numerous marketing companies excited, but I think the majority are looking at it all wrong. They seem to think that the UK’s love affair with Cat’s and Dog’s makes this campaign a great success.
Where as I see that it really succeeds is changing customers searching patterns, O2 could have gone down the same path as EE and paid an actor to tell us all about 4G, but eventually you just end up searching for EE or 4G or maybe Kevin Bacon Footloose 2 or Usain Bolt to “Challenge your broadband”.
Now “Be more dog” makes no sense at all, (I am sure thousands have Googled “Carpe diem”) but using it as a means to an ends (set up a website use some Latin add in a few animals and everyone starts to search “be more dog”) which surprise surprise the only mobile phone network you will find is O2.
Just click on “Be more dog” and see for yourself.
When you click onto O2’s site you are met with more “Be More Dog”, but also all the new services they are pushing in one place. Not every company has the resources that Telefonica have but thinking slightly differently to your competition can bring in extra revenue from the most unlikely areas.
If you haven’t seen the advert “Be more dog” you can watch it below;
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