Your Great Adventure starts and finishes in the UK
Tourism is big business and the four British tourist boards have teamed together and with the help of Wallace & Gromit are trying to tempt us to holiday in the UK.
The staycations are being advertised under the banner of “Your Great Adventure” using a TV advert and website featuring Wallace and Gromit,
the website uses an Exact Match Domain name www.yourgreatadvanture.co.uk which becomes significant after watching the TV advert.
In the minute long animation our favourite canine tries to show his cheese loving owner a brochure about holidaying in the UK but Wallace is too busy packing his latest invention which will propel them somewhere exotic. The advert is designed to show you there is plenty to see on your doorstep and to find out more information search “Your Great Adventure” a low ranking key phrase on Google, which allows the advertiser to steer potential customers away from the competition and increase the chance of their advertising campaign being a success.
Search “Your Great Adventure”
Exact Match Domains have always been popular and it never hurts when optimising a website to have your main keywords in you domain address. Where this campaign is differs is by using a TV advert to advertise a search phrase on the internet, that has been specifically chosen to get potential customers away from their competition using none industry low ranking keywords.